Dictionary Films, headed by managing director Chris Rossiter, has signed the directing team of Eric McCoy and Justus Meyer, a.k.a. Mccoy | Meyer. Since joining together in 2012, the McCoy | Meyer duo has already directed more than 50 short-form projects (many awarded through the LA-based content sourcing company Tongal) and earned a Telly Award and a Certificate of Recognition from the U.S. Congress. Their commercial reel includes spots for Black & Decker, Famous Footwear, P&G, Verizon and Western Union.
McCoy began his film industry studies at Columbia College Chicago in 2005 and quickly leapt into freelance production, earning his way up the crew ladder in the camera, location and production departments on commercial and feature projects including “The Dark Knight.” He was an associate producer for The Midwest Film Festival for over five years before relocating to LA and landing the position of associate with the Sundance Film Festival. Meanwhile, Meyer also studied at Columbia College in Chicago, earning his Bachelor’s degree in Film/Video/Cinema in 2011, and soon thereafter, he also moved to LA to form McCoy | Meyer. Both men built their experiences independently as producers before coming together.
Dictionary is the first official production company affiliation for McCoy | Meyer. Prior to this, the directors as a team largely created and produced their work–all as entries for crowd sourcing, content creation contest sites like Tongal. They began entering contests as soon as they started their partnership and as they won more and more, they began to be solicited for “closed contests,” which some sites do with their more accomplished contributors.
Rossiter related, “When I reached out to the guys, we had some dialogue about their desire for greater exposure and support in order to take their work to the ‘next level.’ I think what we’re doing at Dictionary and my background in agency production at Burnett felt right to them. For me, it’s going to be a blast helping them grow and realize what I believe is great potential.”
McCoy | Meyer join a Dictionary directorial roster that includes Logan Cascia, Chris Hafner, Jon Moore, Jay Patton, Jesse Shamata, Adam Wells and Dan Waymack. The integrated production arm of Cutters Studios, Dictionary Films maintains offices in Los Angeles and Chicago, and represents prestigious directors through its offices in Los Angeles and Chicago, and together with its partner companies Another Country, Cutters, Flavor and Picnic Media, represents comprehensive full-service creative capabilities.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More