Mistress, a multi-disciplinary creative agency, has made recent strategic personnel moves in an effort to strengthen leadership at its Los Angeles headquarters and bolster their creative services in the Hamburg, Germany office.
The agency has promoted Ben Beale to associate creative director in its L.A. office. Originally from Grey UK in London, Beale joined Mistress last year as creative director. In a simultaneous move, Mistress has hired Rory Forrest, also a former creative director from Grey UK, as an associate creative director at Mistress.tech to add creative firepower to the agency’s Hamburg operation. A partnership between the agency and the pioneering internet and software company freiheit.com, Mistress.tech focuses on creating software and technological marketing platforms for brands.
Forrest and Beale had worked together as a creative team at Grey London, on such brands as Lucozade and Macleans. Graduates of the Bucks Ad School in London, their work includes print, broadcast, viral video and digital campaigns. They also spearheaded a host of original creative projects, such as an exhibition of social media profile pics in the London Portrait Gallery and the Louvre, and generated royal wedding messages for William and Kate in the form of freestyle raps. Beale’s recent work with Mistress includes the controversial stunt to launch VH1’s Naked Dating series while also leading agency’s PayPal business which has seen PayPal go up against Apple’s iWallet.
