Jack Perone has been named chief strategy officer of DDB Chicago, responsible for heading the planning department for the agency. He previously served as VP, director of planning and global planning director at J. Walter Thompson, and will transition into the new role of CSO effective on November 3.
Perone will report to Paul Gunning, CEO of DDB Chicago. In his new position, Perone will be responsible for leading the full strategic planning process, including all analytics functions.
During his 18-year career at J. Walter Thompson, Perone managed an integrated planning department, overseeing key agency accounts and generating a number of major new business wins, among them Tylenol, Motrin, Kit Kat and Special K..
A multi-award winning planner with more than 20 years’ advertising experience, Perone has also served as a 2012 Effie Judge and as a 2013 Cannes Young Marketer Judge, and is a 2014 APG Canada Board Member.