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    TV Cultura updates production workflow via Grass Valley suite

    By SHOOTUpdated:No Comments507 Views

    TV Cultura, headquartered in São Paulo and part of the Fundação Padre Anchieta, is updating its production workflow system with a full production suite from Grass Valley, a Belden Brand. The suite, which includes GV STRATUS nonlinear media production tools, will help TV Cultura get breaking news out more quickly and improve its operations management.

    With four servers and 12 total channels, the addition of GV STRATUS enables TV Cultura to deploy a streamlined workflow for increased efficiencies and effective collaboration across its broadcast environment. TV Cultura has one of the largest K2 and K2-SAN production systems in Brazil. The upgrade is expected to be complete in December 2014.

    “By going with GV STRATUS from Grass Valley, we’re getting much more than an upgrade for our production system,” said Gilvani Moletta, technology director at TV Cultura. “In addition to improved connectivity and GV STRATUS being a future-ready application, we chose this solution because it will also help us reduce operational costs and create a more agile production environment.”

    Starting in 2007, TV Cultura installed the following solutions from Grass Valley in several phases to support the improvements to its production workflow system:

    ·   K2 Summit 3G production client, which allows users to take complete control of live event workflows and broadcast applications

    ·   K2 Summit production media servers, which deliver file-based infrastructure and high-performance file operations that run simultaneously, allowing for better workflows

    ·   GV STRATUS, an application framework for nonlinear media production that combines production tools, device control and content management into a single platform. TV Cultura’s GV STRATUS framework includes the following number of seats:

    –    10 GV STRATUS Express

    –    15 EDIUS XS-GV STRATUS Flex

    –    3 GV STRATUS Pro

    –    4 GV STRATUS Elite

    –    10 EDIUS Elite

    “We’re excited that TV Cultura, with the biggest K2 and K2-SAN system in Brazil, will be adding GV STRATUS to its broadcast environment,” said Cristiano Barbieri, key account manager, Brazil, Grass Valley. “This is a great opportunity for Grass Valley to show the region of Brazil how GV STRATUS can enable the efficient preparation and delivery of content for publishing to digital media platforms.”

    Tags:Grass Valley

    Florence Adds Director Parker Schmidt To Its Roster

    Wednesday, November 13, 2024

    Boutique production company Florence has added Parker Schmidt to its directorial roster, marking his first signing for representation in the U.S. Schmidt found his way into directing from his background as a competitive downhill skateboarder, where his world travels and brand relationships catalyzed a lifelong passion for film. Now behind the camera, Schmidt’s work embodies high-grade art direction, intentional craftsmanship, and lensed moments that capture the human experience.

    Following his career in action sports, Schmidt was accepted to MASE Art School in Berlin, after which he began working as an art director for brands like Leica Camera, Nike, and Corona Beer. Once introduced to commercial filmmaking, his directorial style came to life, shooting ads across Europe, the United States, and the Middle East.

    His body of work includes spots for Lexus, Cadillac, Porsche, Hyundai, REI, CHIMI, Aero Airlines, Apple, Free People, Sharenow, World Sports Games and The Wall Street Journal. Schmidt remains committed to pushing his artistic boundaries as a filmmaker, frequently directing creative shorts like Bowl of Life, Ascension, and the experimental short Requiem. He’s won accolades like Best Sport Film at the Santa Monica International Film Awards and Best Skateboard Film at the Mountain & Adventure Film Festival.

    Schmidt said of signing with Florence, “I clicked so quickly with [company founder and EP] Jerad Anderson when we met on a project for Lexus earlier this year. The same goes for [managing director/EP] Ned Brown, who immediately showed a profound interest in getting to know me and what I aspire to achieve. The creative alignment of the stars was set in motion to build trust and... Read More

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