Deluxe has entered an agreement with China Film Co. Ltd. to provide mastering services for motion pictures released in the China Giant Screen (CGS) format.
As part of the agreement, the companies will develop a 115,000-cubic-foot mastering facility and screening room in Los Angeles. Deluxe announced its agreement with the Beijing-based company at ShowEast 2014, the annual trade show for cinema operators from the U.S. and abroad that’s now under way in Hollywood, Fla.
“The CGS format offers not just an enlarged image but an image that’s greatly enhanced to accommodate the large format,” said Joe Hart, senior VP of Deluxe Digital Cinema. “Deluxe is thrilled to provide the state-of-the-art mastering services required. We expect the new mastering facility and screening room to act as a real showcase for the format and related technology.”
The CGS format produces projected images of more than 65 feet wide and 35 feet tall.
“CGS, as a premium large-format cinema system based on proprietary technology, has won wide support both from China and the international community, including most major players from Hollywood,” said Lin Minjie, chairman of China Film Digital Giant Screen (Beijing) Co. Ltd. “We are very excited to work together with Deluxe in providing mastering services for CGS screens and promoting CGS systems in the broader market. Our joint effort will undoubtedly bring even more successes to CGS and deployments of the system.”
Deluxe Digital Cinema, or DDC, has a long track of service to global distributors and exhibitors. Its comprehensive menu of services includes: mastering for multiple-language 2D or 3D motion pictures; subtitling, titling and foreign titling; restoration and preservation solutions; and digital effects such as title-sequence design, motion graphics and 3D animation.
ShowEast attendees can stop by booth #115 on the exhibit floor, where Deluxe and China Film will be demonstrating the CGS format through Thursday.
