Backyard has signed director Kevin Fitzgerald for U.S. representation, already wrapping at his new roost a cinematic spot for the upcoming Fiat 500X out of The Richards Group, Dallas. Fitzgerald was previously with Boxer Films.
South African-born Fitzgerald began his career as a photographer but soon transitioned to working as a director/cameraman. He has since built a reel of commercial projects out of American agencies including Venables Bell & Partners, Draftfcb, Mullen, Leo Burnett and Grey Worldwide, and brands such as Lexus, Mercedes, Samsung, BMW, Givenchy and Amstel. Fitzgerald’s work has won numerous Loerie awards and a World Gold at the New York Advertising Festival. His BMW M3 “Test Pilot” and ABSA “Feet” commercials both achieved finalist status at the London International Awards; BMW wound up earning best cinematography honors. Fitzgerald’s print and film work has been commissioned and published on every continent except for Antarctica, and he credits growing up in South Africa for inspiring his creative spirit.
Backyard president/partner Blair Stribley said, ““It was a treat to be able to shoot Fiat with Kevin almost immediately after he joined Backyard. Our reasons for wanting to work with him were quickly validated. Kevin is an intuitive director who keeps working every angle of the concept to develop the storyline.”
