By Derrik J. Lang, Entertainment Writer
LOS ANGELES (AP) --Oculus has unveiled a new prototype of its virtual reality headset. However, the VR company still isn't ready to release a consumer edition.
The hew headset intended for creators of VR experiences is nicknamed Crescent Bay and features a higher resolution and refresh rate, integrated headphones and 360-degree head tracking.
"That was not easy," Oculus CEO Brendan Iribe told the audience Saturday at the company's first-ever developers conference. "It's still not perfect. None of this is perfect yet, but it's much, much better."
Oculus' headset covers a user's eyes and can create immersive worlds that react to head movement.
The original prototype of the Oculus Rift headset was unveiled in 2012 and has received considerable attention from film and video game makers. Oculus released a second prototype headset to developers earlier this year. Iribe said 100,000 development kits have been shipped to 130 countries.
"I never expected it go this quickly," Iribe said. "None of us did."
The Irvine, California-based Oculus VR Inc. was acquired by Facebook earlier this year for $2 billion. Iribe said Oculus' staff has doubled in the six months since the acquisition.
"We're really spiriting toward the consumer version," he said.
Oculus recently teamed up with Samsung to introduce Gear VR, a $200 headset with a slot for using the Galaxy Note 4 smartphone as a VR display.
Over the past two years, Oculus' technology has been demonstrated at events like San Diego Comic-Con and the Electronic Entertainment Expo with interactive experiences that recreate scenes from the "X-Men" and "Pacific Rim" films and thrust users into an intergalactic dogfight in the game "EVE: Valkyrie."
Iribe reiterated several times during his talk at the Oculus Connect conference that creating a sense of presence would be integral for the widespread adoption of VR technology, which continues to leave some users feeling queasy despite Oculus' strides in creating lower latency and more realistic imagery inside the goggles.
"You should believe you're there and feel great, even if you're super-sensitive like me," Iribe said.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More