Register

    Tom Pettus named EVP, group creative director at Deutsch LA

    By SHOOTUpdated:No Comments535 Views

    Deutsch LA has hired Tom Pettus as executive VP, group creative director. He will act as creative lead in charge of social platforms across all accounts, and he will also lead HTC.

    Pettus comes to Deutsch LA from INNOCEAN, where he was VP/creative director. In that role, he provided creative direction and leadership for brand work produced for the agency’s clients, with an emphasis on digital platforms.

    Prior to joining INNOCEAN, Tom has been an award-winning writer, with over ten years of experience working at some of the most prestigious agencies, including R/GA, Crispin Porter + Bogusky and Media Arts Lab. During that time, his work for Nike, Apple, Best Buy and Domino’s earned top awards at Cannes, The Clios, The ANDYs and London International Awards. 

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

    MySHOOT Profiles


    Add A Comment