On the strength of its work on the Boston Bruins’ Behind the B show intro, music/sound house HiFi scored an Emmy in the Musical Composition and Arrangement category from the Boston/New England chapter of the National Academy of Television Arts & Sciences.
Produced by Travis Robertson and Greg Almeida of Arnold Worldwide and the Bruins Digital Entertainment Network (DEN), the Behind the B show intro was created using only still photography and then converted to a grainy/gray scale in order to create a raw, evocative look. Each photograph was treated with a combination of 2D, 3D, and After Effects Parallax to create moments seemingly frozen in time. The music is an original composition by Hifi Music’s Paul Robb, and Jack Bradley.
For the Emmy-winning piece, HiFi creative director Robb recorded a string quartet performing a minimalist-style composition of intertwining parts, which the HiFi team then desconstructed and used as the basis for a 90-second score. Additional electronic parts, rock bass, and live drums were added during the remix process.
This marked the first time the National Hockey League’s Bruins organization granted Behind the B cameras unprecedented access into the locker room, executive boardroom, and players’ homes to provide fans a behind-the-scenes look at the inner workings of the 2013-14 Boston Bruins. Thirteen total episodes of Behind the B aired during the regular season and two episodes aired during the Bruins 2014 Stanley Cup Playoff run. The Bruins partnered with Charlie Moore and Mad Fish Productions to produce the show and it is narrated by actor and Worcester, MA native Denis Leary.