Christie has donated high-performance projection technology and installation services to the Museum of Photographic Arts (MOPA) in San Diego. Installed by Christie’s professional services team, the Christie Solaria Series DCI-compliance based system will deliver digital cinema images via the Solaria One projector, as well as alternative content powered by the Christie SKA-3D cinema processor. The solution, which replaces a first-generation Christie digital cinema projector, will light up the 226-seat Joan and Irwin Jacobs Theatre at MOPA, a professional quality, nonprofit theatre venue in San Diego. MOPA is host to diverse film festivals and screenings reaching over 10,000 people annually.
Founded in 1983, MOPA has established an international reputation of excellence through its presentation of high quality exhibitions, lectures, publications and films. Its mission is to inspire, educate, and engage broad audiences through the presentation, collection, and preservation of photography, film, and video. MOPA is one of the only museum facilities in the United States dedicated exclusively to lens-based media, with holdings of over 8,000 photographs by 700 artists and a 20,000 volume research library, making it a one-of-a-kind destination for scholars, researchers, and photography and film enthusiasts of all ages.
Christie’s CEO Jack Kline was inspired by MOPA’s educational role in the community, especially its desire to expand visual literacy for people of all ages. Driven by Christie’s commitment to good corporate citizenship and support of worthy causes in the community, the company’s gift will benefit local film festivals, film directors and producers, and community groups, who partner with MOPA to bring important local and international independent films to San Diego’s audiences.
“Community giving has always been a high priority for Christie, especially when it comes to the advancement of education and the arts,” said Kline. “Our acclaimed projection technology will ensure that MOPA will not only continue to be a one-of-a-kind destination for photography, but also serve as a resource where future generations of students can enjoy and appreciate the cinematic arts as well.”
Deborah Klochko, executive director at MOPA, said, “When our theater opened in 2001, we selected the finest projection and sound equipment available, including a Christie projector system. After more than a decade of near-constant operation, the current system was still serving the museum, a testament to the outstanding quality of Christie products. When the time came to replace our projector to meet current industry standards, it was only natural that we turned to Christie once again for their remarkable technology and reliability.
“The digital projection capabilities provided by Christie, combined with our ability to project 16mm, 35mm and other specialized formats, make MOPA one of the premier nonprofit venues for cinema in Southern California,” added Klochko.
Christie’s donation was joined with a $20,000 grant from Las Patronas, a philanthropic organization that has donated over $17 million to San Diego organizations since 1946.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More