Matt Miller, formerly VP, creative director at Leo Burnett,. Chicago, will be joining BBDO San Francisco as executive creative director. He will partner with Steve Rutter to oversee the Wells Fargo creative account. Executive creative director Craig Mangan will continue to lead creative for BBDO SF.
At Burnett, Miller first gained the industry’s attention as the original creator of the Allstate “Mayhem” campaign. Since then he has continued to create business-driving, award-winning fare across the agency’s client roster including work done for Secret’s “Mean Stinks” campaign and Hallmark’s “Life’s a Special Occasion.” His work has been recognized by Cannes Lions, D&AD, The One Show and the Clios, among others. Miller began his career as a copywriter at Rare Method, Salt Lake City.
“Like insurance was five to ten years ago or telecom before that, I believe banking is the next industry poised to do incredible work,” commented Miller “The opportunity to help steer Wells Fargo, one of the most iconic brands in that industry, is a gift.”
Miller is the latest senior hire to be joining BBDO San Francisco, which won Wells Fargo earlier this year. Other notable hires include Kevin Thompson and Heidi Keel, who joined the agency this month as creative director and strategy director, respectively.
