Society of Motion Picture and Television Engineers (SMPTE) members will lead a variety of sessions during the IBC2014 exhibition in September. The Society will offer “Laser Projectors Part 1: Seeing is Believing” and “Laser Projectors Part 2: Is the Devil in the Details?” as part of the IBC Big Screen Experience. Produced and chaired by Peter Ludé, past president of SMPTE, the session will address the impact of laser projection technology on digital cinema and provide a look at breathtaking images shown on the Big Screen Experience’s 6-Primary laser projection system from Christie.
SMPTE will also co-produce “Go With UHD-1, or Wait for UHD-2?” as part of the IBC Technical Stream. In this session, Dr. Hans Hoffmann, past SMPTE standards vice president, and Howard Lukk, a SMPTE standards director, will lead a discussion with major players in this space to explore strategies and standards for content creation and delivery to the home.
Additional sessions featuring SMPTE members include “Trifocal Camera Systems” as part of the IBC Big Screen Experience; and “Movie-making in the Matrix,” presented by SMPTE Governor Richard Welsh, who will join fellow experts in examining virtualized movie production. SMPTE will also present “EDCF Global D-Cinema Update,” in which an impressive array of SMPTE panelists—including SMPTE Governor Angelo D’Alessio—will bring attendees up to speed on the latest business and technology developments in digital cinema.
As an IBC2014 partner, SMPTE is once again supporting the Rising Stars program, which offers exclusive conference sessions tailored to tackle the topics most important to young professionals. This popular program gives new entrants to the broadcast industry the opportunity to meet top industry experts across a series of specially staged sessions and events. Throughout the show, SMPTE members will volunteer their time and expertise to provide guided tours of the exhibition floor to Rising Stars participants. Through this program, SMPTE helps to foster the successful rise and advance of young creative, business, and technology professionals working within the industry.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More