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    Patrick O’Neill becomes CCO at Theranos

    By SHOOTUpdated:No Comments1700 Views
    PALO ALTO, Calif. --

    Patrick O’Neill has been named chief creative officer at Theranos, a consumer healthcare technology company founded by CEO Elizabeth Holmes. Previously O’Neill enjoyed a 14-year tenure at TBWAChiatDay, including eight years at its Los Angeles office as executive creative director. There he influenced every brand on the agency roster, including Gatorade, Pepsi, Apple, Kraft Zesty Italian dressing, Crate&Barrel and Southwest Airlines. O’Neill was the global creative leader on the breakthrough “Go World” campaign for the Olympics-Visa partnership for three Olympic Games. The “Go World” campaign ran in over 70 countries worldwide and, in 2012, the Games were the most activated in social media in Olympic history. A pioneer in culturally breakthrough creative work, O’Neill has received acclaim and recognition for creating the first gay-rights themed TV commercial for IKEA in 1993 and a GLAAD Award for his work on ABSOLUT. He also oversaw the Grammys campaign that led to record-breaking ratings, and helped the broadcast become the most “social” TV event in history, with over 13 million mentions in social media.

    Launched in 2003, Theranos is looking to make actionable information accessible to everyone at the time it matters most, enabling early detection of and intervention in disease. Theranos has been redefining the field of consumer health, reinventing traditional laboratory services with its Wellness Centers and affordable, micro-sample testing. Theranos’ clinical laboratory offers comprehensive laboratory tests from samples as small as a few drops of blood at unprecedented low prices.

    O’Neill will lead both the creative marketing and advertising teams for the Theranos brand. His responsibilities will include: branded content, experiential design, social media, digital communications and platforms, interior design, advertising, partnerships and graphic design.

    In addition to his agency work, Patrick has lent his eye, and his leadership skills, to numerous organizations and boards. He recently joined Sting and his wife, Trudie Styler, on the board of directors of the Rain Forest Fund, and has also served on the Google Creative Council and the Facebook Creative Council.




    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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