Music publisher peermusic has promoted Craig Currier to VP, advertising markets. Based in Nashville, Currier will continue to report to Kathy Spanberger, peermusic president and COO.
Currier heads up the U.S. advertising markets division for peermusic North America. In this capacity, he manages all aspects of the division and is responsible for developing and implementing business strategies, quoting and licensing on all commercial projects as well as all creative activities including music searches, artist development and original music production. Currier established the advertising markets division in 2000 and under his guidance, the division continues an impressive growth rate providing music for hundreds of national spots including T-Mobile, Microsoft Windows, Subaru, Fiat, Bank of America, Pillsbury, Citgo, Pringles, Pontiac, Visa, Nike, Delta, Macy’s, Lincoln, GM, Kohl’s, Guitar Hero and Covergirl. GE’s global branding initiative, which was nominated for an Emmy, utilized the peer controlled Donovan classic, “Catch the Wind.”
Prior to coming to peermusic, Currier served as head of marketing and executive producer for the Nashville-based commercial music house Still Music Group (SMG). He additionally spent seven years as an adjunct professor at Belmont University’s music business program.