Wellen+Nöthen, the Germany-based rental specialist in innovative IT and AV solutions, has purchased six LDX Flex cameras with accessories and six XCU eXchangeable Control Unit (XCU) base stations from Grass Valley, a Belden Brand. The deal builds upon the longstanding relationship between Wellen+Nöthen and Grass Valley, and it marks the first time Grass Valley LDX cameras will be available in the rental market in Germany.
Wellen+Nöthen is a systems architect and service provider of broadcasting and media equipment for a wide range of international sporting events, including motorsports, the Winter/Summer Games, soccer tournaments, track and field as well as various leagues in European soccer and tennis.
Grass Valley’s LDX Flex studio camera system is the entry-level offering in its high quality line of software upgradable LDX cameras that also includes the LDX Premiére, LDX Elite and LDX WorldCam. The LDX Flex camera system is software upgradable through Grass Valley’s unique GV-eLicense program, which allows customers to flexibly tradeoff between CapEx and OpEx expenditures. By purchasing the GV-eLicense upgrade option, Wellen+Nöthen can easily elevate the camera’s capabilities to the next level of functionality as its business needs require. The XCU base stations give Wellen+Nöthen full 3G transmission connectivity for both triax and fiber. The unique cradles of the XCU are pre-mounted and pre-wired in the rack, making a secure mechanical and electrical connection. They can easily slide in and out whenever needed and are transferrable between OB vans and studios.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More