CLIENT
General Mills/Reese’s Puffs.
PRODUCTION CO.
M-80 Films, Santa Monica.
Tenney Fairchild, director; Scott Henriksen, DP; Glenn Rudolf, executive producer; Naia Hall, producer. Shot on location in Norwalk, Calif.
AGENCY
Saatchi & Saatchi, New York.
David Shea, creative director; Eric Mintz, copywriter; Moss Freedman, art director; Hafeez Saheed, producer.
EDITORIAL
Northern Lights Post, New York.
David Gioiella, editor; Arthur Tremeau, producer.
POST
Company 3, New York.
Billy Gabor, colorist; Lisette Torres, producer.
VISUAL EFFECTS
Northern Lights Post.
Tera Petersen, Flame artist; Eve Strickman, graphics producer.
IBC Digital, Buffalo, N.Y.
Ben Porcari, CGI director; Dan Macarin and Anthony Rizzo, animators; Aaron Price, compositing; Greg Lontkowski, morphing effects.
AUDIO POST
Sound Lounge, New York.
Glen Landrum, mixer.
MUSIC
Admusic, Santa Monica.
Paul Bessenbacher, composer; Paul Schultz, producer.
SOUND DESIGN
740 Sound Design, Santa Monica.
Steve Sauber, designer; Kim Massman, producer.
THE SPOT
"Mini-Golf" (:30) opens on a close-up of a golf ball and putter resting on grass, as a girl’s voiceover tells the viewer that she is about to negotiate a challenging putt. One of her friends blurts out that he had Reese’s for breakfast, which causes her shot to go wildly astray. Suddenly, the young golfer’s surroundings are transformed into a chocolate and peanut butter paradise, complete with a chocolate windmill, swirling backgrounds and floating puffs of 3-D cereal.
Spot broke in December.