Advertisers are paying a record high $1.5 million on average for 30 seconds of commercial time during the Feb. 29 Academy Awards telecast on ABC. This surpasses the previous high of $1.4 million, which was set last year….Director Nelson Cabrera has come aboard bicoastal HKM Productions….Director Michael Cerny, formerly with Hollywood-based Mirella Film Company, has signed with BeachHouse Films, Santa Monica….Director Mike Nelesen has joined Twist, a Minneapolis-based production house headed by executive producer Jim Geib and director Rich Michell. Nelesen comes over from Best Buy’s in-house broadcast production group….London-based Finger Music has launched a stateside studio in West Los Angeles. Finger LA will be headed up by executive producer Dave Hodge. Finger Music is manned by executive producer John Murrell and composer Hein Hoven…. Corbis Motion, with U.S. corporate offices in New York and Los Angeles, has entered into an exclusive deal to represent footage from two films, Storm and Journey, out of Warren Miller Entertainment, Boulder, Colo. The pair of films feature winter sports adventure cinematography for which Warren Miller Entertainment has become world renowned….Editor Robert Lawson has joined Tampa Digital Studios, Tampa, Fla….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XRโs offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role heโs held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossanoโs expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the companyโs creative talent network. Rossanoโs career includes serving as an exec producer at Hungry Man for about 11 years, right from that companyโs inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More