As the star of movies like Cradle 2 the Grave (2003) and Romeo Must Die (’00), Jet Li is renown as a martial arts action hero. In a new spot for Sony PlayStation 2’s "Jet Li: Rise to Honor," directed by Kinka Usher of House of Usher Films, Santa Monica, via TBWA/Chiat/Day, Los Angeles, Li brings his new video game character Kit Yun to life.
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CLIENT
Sony PlayStation 2/"Jet Li: Rise to Honor."
PRODUCTION CO.
House of Usher Films, Santa Monica.
Kinka Usher, director; Paul Cameron, DP; Steve Ross, executive producer; Richard Amend, production designer; Joseph Viskocil, special effects coordinator; Nick Brett, stunt coordinator. Shot at Hollywood Center Studios.
AGENCY
TBWA/Chiat/Day, Los Angeles.
Jerry Gentile, creative director; Doug Mukai, art director; Brett Craig, copywriter; Anh-Thu Le, producer; Kristine Ling, assistant producer.
EDITORIAL
Venice Beach Editorial, Los Angeles.
Bill Chessman, editor; Billy Sacdalan, assistant editor; Peter Smith, assistant editor; Hunter Conner, executive producer; Cristy Pacheco, post producer.
POST
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist; Missy Papageorge, producer.
Independent Post, Santa Monica.
Brian Robinson, online editor/effects artist.
AUDIO POST
Margarita Mix de Santa Monica.
Jimmy Hite, mixer.
MUSIC
Elias Arts, bicoastal.
David Wittman and Christopher Kemp, composers; Dayna Turcotte, head of production; David Gold, creative director; Ryann Davis, production coordinator.
SOUND DESIGN
Soundelux Design Music Group, Hollywood.
Tom Ozanich, sound designer; Darlene Gorzela, executive producer; Shari Christensen, senior producer.
