By Emily Vines
As the star of movies like Cradle 2 the Grave (2003) and Romeo Must Die (’00), Jet Li is renown as a martial arts action hero. In a new spot for Sony PlayStation 2’s "Jet Li: Rise to Honor," directed by Kinka Usher of House of Usher Films, Santa Monica, via TBWA/Chiat/Day, Los Angeles, Li brings his new video game character Kit Yun to life.
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CLIENT
Sony PlayStation 2/"Jet Li: Rise to Honor."
PRODUCTION CO.
House of Usher Films, Santa Monica.
Kinka Usher, director; Paul Cameron, DP; Steve Ross, executive producer; Richard Amend, production designer; Joseph Viskocil, special effects coordinator; Nick Brett, stunt coordinator. Shot at Hollywood Center Studios.
AGENCY
TBWA/Chiat/Day, Los Angeles.
Jerry Gentile, creative director; Doug Mukai, art director; Brett Craig, copywriter; Anh-Thu Le, producer; Kristine Ling, assistant producer.
EDITORIAL
Venice Beach Editorial, Los Angeles.
Bill Chessman, editor; Billy Sacdalan, assistant editor; Peter Smith, assistant editor; Hunter Conner, executive producer; Cristy Pacheco, post producer.
POST
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist; Missy Papageorge, producer.
Independent Post, Santa Monica.
Brian Robinson, online editor/effects artist.
AUDIO POST
Margarita Mix de Santa Monica.
Jimmy Hite, mixer.
MUSIC
Elias Arts, bicoastal.
David Wittman and Christopher Kemp, composers; Dayna Turcotte, head of production; David Gold, creative director; Ryann Davis, production coordinator.
SOUND DESIGN
Soundelux Design Music Group, Hollywood.
Tom Ozanich, sound designer; Darlene Gorzela, executive producer; Shari Christensen, senior producer.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More