Independent reps, Brooke Covington and Rebecca Reber of Reber Covington, Los Angeles and San Francisco, have signed bicoastal Supply & Demand for representation on the West Coast and Texas….Backyard Productions, Venice, Calif., has signed Jim Waldron and Wendy Hanson of Them Reps, Chicago, for Midwest representation….Grace Silverstein of independent rep firm Reel Grace, Santa Monica, has been named to handle the West Coast and Texas for New York-headquartered music and sound design house JSM….Visual Music, a Woodland Hills, Calif.-based shop headed by creative director/composer Tom Seufert, has secured independent reps Lynda Woodward and Janet Gilson of Lynda Woodward & Associates, Sherman Oaks, Calif., to handle the West Coast and the Midwest. Visual Music’s creative roster includes more than 50 songwriters, film composers and recording artists….New York-based Ant Music has hired Douglas Howell of White Hart Lane, New York, for national representation….George Riddell has been named VP of marketing and creative services at The Victory Studios, a Seattle-based HDTV production and postproduction house….Cinematographer Dan Stoloff has joined The Skouras Agency, Santa Monica, for exclusive representation in features and commercials….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XRโs offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role heโs held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossanoโs expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the companyโs creative talent network. Rossanoโs career includes serving as an exec producer at Hungry Man for about 11 years, right from that companyโs inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More