CLIENT
Office of National Drug Control Policy.
PRODUCTION CO.
Headquarters, bicoastal.
Laurence Thrush, director; Eric Treml, DP; Cyn Guzman, executive producer; Pola Brown, producer. Shot on location in Los Olivos, Calif.
AGENCY
Ogilvy & Mather, New York.
Chris Wall, executive creative director; Andy Berndt, creative director; Harry Bernstein, art director; Jane Rubin, executive producer; Maria Garelli, producer; Kristin Lewis and Ben Hughes, copywriters.
EDITORIAL
Consulate, New York.
Chad Sipkin, editor; Melissa Huffsmith-Roth, assistant editor; Amy Saunders, executive producer; Melissa Nussbaum, producer.
POST
Company 3, Santa Monica.
Rajiv Bedi, colorist; Trisha Wilson, producer.
Consulate.
Michael Dwass, online editor.
AUDIO POST
Sound Lounge, New York.
Philip Loeb and Tom Jucarone, mixers.
MUSIC/SOUND DESIGN
Ear to Ear, Santa Monica.
Brian Banks, composer/sound designer; Mike Stone, sound designer; Amy Lyngos, producer.
THE SPOT
In "Lake" (:30), a young girl watches from a pier as her friend flails helplessly in a lake, slowly drowning in the water, as a voiceover states, "If your friend was in trouble, you’d help them … wouldn’t you?" This question is followed by an onscreen super reading, "Friendship. The anti-drug."
Spot broke Feb. 1.