CLIENT
Sam’s Town Hotel & Gambling Hall.
PRODUCTION CO.
YYZ Pictures, Toronto.
Kevin Donovan, director; Marc Laliberte Else, DP; Tara Handley, executive producer/line producer. Shot on location in Toronto.
AGENCY
Cramer-Krasselt, Phoenix.
Ian Barry, creative director; Pam Parsons, executive producer/producer; Scott Niemczura, art director; Jon Shore, copywriter.
STOCK FOOTAGE
Corbis Motion, Los Angeles.
Doug Segar, researcher, "DMV."
EDITORIAL
Red Car, San Francisco.
Jay Herda, editor.
POST
Company 3, Santa Monica.
Rob Sciarratta, colorist; Denise Brown, producer.
Downtown Digital Post, Phoenix.
Dan Davis, online editor.
VISUAL EFFECTS
Ring of Fire Advanced Media, West Hollywood.
John Myers, executive producer; Zenta Kronitis, producer; Marcus Kim, Mac graphics.
AUDIO POST
Big U Music, Phoenix.
Sam Esparza, mixer/engineer.
MUSIC/SOUND DESIGN
Big U Music.
Matt Cornwall, composer/arranger; Sam Esparza, sound designer.
THE SPOTS
Three :30s illustrate the tagline, "It’s more fun here." "Garbage Collectors" opens with a man taking out his trash. He’s joined by other men who are doing the same. Suddenly, the garbage truck arrives with beautiful "garbage babes" jumping off the truck to collect the trash. They drive off as the men wave goodbye. In "DMV," a man waits in line to renew his license. The desk clerk tells him to take a number and "wait over there." He turns to look at the waiting area and is shocked to see a massage area with people on tables, a large television set showing a football game, and a hot tub complete with a gorgeous girl beckoning him to join her. And in "Beer Flows Like Water," men enjoy flowing brew from a showerhead and a lawn sprinkler.
Spots broke Dec. 20.