CLIENT
Toyota Motor Sales, USA/Lexus.
PRODUCTION CO.
RSA USA, bicoastal.
Carl Rinsch, director; Tobias Schliessler, DP; Marjie Abrahams, executive producer; Leanne Amos and Tony McGarry, producers. Shot at Delfino Studios, Sylmar, Calif.
AGENCY
Team One Advertising, El Segundo, Calif.
Chris Graves, executive creative director; James Dalthorp and Jon Pearce, creative directors; Jennifer Willett, producer; Jeff Spiegel, copywriter; Robert Prins, art director.
EDITORIAL
Lost Planet, Santa Monica.
Paul Martinez, editor.
MINIATURES
Stan Winston Studio, Van Nuys, Calif.
Alan Scott, effects supervisor; Matt Heimlich, key mechanical design; John Cherevka, key artist; Ed Lawton, key model maker.
POST/VISUAL EFFECTS
A52, Los Angeles.
Scott Johnson, online editor/Henry artist; Rick Hassen, managing director; Darcy Leslie Parsons, executive producer; Lisa Beroud, producer; Patrick Murphy, visual effects supervisor/Inferno artist; Marguerite Cargill, Marty Taylor and Ben Looram, Flame artists; Simon Brewster, Inferno artist; Westley Sarokin, 3-D animator.
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist; Missy Papageorge, producer.
Sway Digital Studio, Los Angeles.
Rachel Kaminek, executive producer; Mark Glaser, visual effects supervisor; Jeff Dierstein and Wayne England, digital artists.
AUDIO POST
Mike Recording Services, West Los Angeles, Calif.
Bob Gremore, mixer.
SOUND DESIGN
740 Sound Design, Santa Monica.
Eddie Kim, sound designer; Scott Ganary, executive producer/creative director; Kim Blando, producer.
THE SPOT
"Dimples" (:30) takes place in a darkened wind-tunnel test facility, where a Lexus is raised into the air and then spun over onto its back. A giant fan blows a stream of smoke that hugs the vehicle’s profile, and a closeup shot reveals the undercarriage’s dimpled panels which, as the voiceover explains, were developed by Lexus’ engineers to reduce noise and lower wind resistance.
Spot broke Jan. 5.