CLIENT
Land Rover North America/
Range Rover.
PRODUCTION CO.
Hungry Man, bicoastal/
international.
John O’Hagan, director; Simon Coull, DP; Dan Duffy, Steve Orent and Matt Buels, executive producers; Tim Nunn, producer. Shot on location in the Italian Alps.
AGENCY
Young & Rubicam, Irvine, Calif.
John Doyle, executive creative director/art director; John Hage, group creative director/copywriter; Robert Parker, producer.
EDITORIAL
Fresh, Venice, Calif.
Megan Bee, editor; Erik Barnes, assistant editor; Tommy Murov, executive producer.
POST
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist; Missy Papageorge, producer.
Sea Level Visual Effects, Venice.
Ben Gibbs, online editor.
AUDIO POST
RavensWork, Venice.
Robert Feist, mixer.
SOUND DESIGN
Mit Out Sound/M.O.S., Sausalito, Calif.
Ren Klyce, sound designer.
THE SPOT
In "Hitchhikers," two American students are walking down a snowy road in Europe when one of announces that he has finally figured out his major: ceramics. Describing it as a more of a "life calling" than a major, the young man says that he envisions himself living in a yurt and making plates in 10 years. Suddenly, a Range Rover pulls over to pick up the two hitchhikers. Excitedly, they climb into the vehicle and marvel at its luxury and style. "You could always minor in ceramics," offers the friend, sensing that his buddy’s goals may have shifted.
Spot broke in January.