A woman approaches a man ensconced in his office cubicle—at least he thought it was his. The woman politely says, "Jack, you’re in my cubicle."
"Oh, I’m sorry," he responds, and moves on to find his workspace. But this turns out to be a daunting challenge because row upon seemingly endless row of cubicles looks identical. We even see the man counting cubicles in a feeble attempt to locate his. For a fleeting moment, he thinks he’s found his workstation, but it turns out that there’s another guy seated in it.
A voiceover intervenes: "Having a tough day?" The spot then cuts to a logo promoting the Mega Millions game for the Massachusetts State Lottery. "Mega Millions. You have to play," concludes the voiceover.
Next, we return to the man, who is now in the comfort of his home, where he can dream a little. He has a lotto ticket, which he places under a magnet on his refrigerator door. Indeed, hope—albeit for a longshot jackpot—springs eternal.
"Cubicle" is part of a two-spot Massachusetts Lottery campaign directed by Patrick Sherman of bicoastal Anonymous Content for Hill, Holliday, Connors, Cosmopulos, Boston.
Mega Millions is a multi-state game that includes Massachusetts, Georgia, Illinois, Maryland, Michigan, New York, Ohio, Virginia, Washington D.C., New Jersey and Texas.
The Hill, Holliday team consisted of creative director/copywriter Spencer Deadrick, art director Dan O’Donnell, copywriter Rick McHugh and producer Tom Foley.
Cassie Hulen and Jeff Baron executive produced for Anonymous Content. Line producer was Jessica Wise. The DP was Joe Zizzo.
Editor was Dick Gordon of Mad River Post, New York, with Laura Relovsky serving as executive producer. Online editor was Raoul Teague of Smoke and Mirrors, New York. Colorist was Chris Ryan of Nice Shoes, New York. Audio post mixer was Tom Jucarone of Sound Lounge, New York. Graphics/titles designer was Geoff McAuliffe of Brickyard VFX, Boston.
Mario Grigorov of Amber Music, New York, was sound designer and composer.
