CLIENT
Bayer Corp./Advantage.
PRODUCTION CO.
Rhythm & Hues Studios, Los Angeles.
Randy Roberts, director; Eddie Stephenson, DP; Marlon Staggs, executive producer; Chuck Conner, producer. Shot at Universal Studios, Universal City, Calif.
AGENCY
Bernstein-Rein Advertising, Kansas City, Mo.
Dan Lutz, creative director; Arlo Oviatt, executive creative director; Aaron Custer, art director; Tony Vinh, copywriter; Tracey Davis, executive producer.
EDITORIAL
Rhythm & Hues Studios.
Michael D’Ambrosio, editor; Tim Delone, assistant editor; Shawn Dury, producer.
POST
Company 3, Santa Monica.
Dave Hussey, colorist; Denise Brown, producer.
VISUAL EFFECTS
Rhythm & Hues Studios.
Amy Hassler, executive producer/CG and post; Kerry Maltzan, head of post; Nancy Hyland, Flame artist.
AUDIO POST
Music Forever, Hollywood.
Clinton Bennett, engineer.
MUSIC/SOUND DESIGN
Music Forever.
Anthony Marinelli, composer; Clinton Bennett, sound designer; David Streja, producer.
THE SPOT
In the :30 "Western," a dog and cat have a successful gun duel with Billy the flea to highlight the spot’s tag, "Don’t give fleas a biting chance."
Spot broke March 8.