BBDO New York has teamed with Charlex to reintroduce multicolored M&M’s—they lost their color on New Year’s Eve in a Wizard of Oz-inspired black-and-white ad. The visually stunning and technically complex CG creation may generate responses reminiscent of Fruitopia’s launch campaign, which introduced a never-before-seen look—a kaleidoscope of fruit and color. Similarly, with a glimpse at this campaign, one will immediately see that it is vibrant, colorful, attention grabbing and totally unique.
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CLIENT
Masterfoods USA/M&M’s.
PRODUCTION CO.
Charlex, New York.
Alex Weil, director; Nancy Stahl, artist (original design); Bryan Godwin, visual effects/CG supervisor; Bill Watral, senior effects technical director; Jon Parker, lead lighting technical director; Karl Coyner, lead CG technical director; Cody Chen, lighting technical director; Pat Porter, senior character animation; Bennett Lieber, CG producer; Steve Chiarello, senior producer.
AGENCY
BBDO New York.
Ted Sann, chief creative officer; Charlie Miesmer, senior executive creative director; Susan Credle, creative director/copywriter; Steve Rutter, creative director/art director; Becky Friedman, senior producer; Melissa Chester, music producer.
POST
Charlex.
Burtis Scott and Bennett Lieber, Flame artists.
AUDIO POST
Buzz, New York.
Michael Marinelli, mixer.
MUSIC
Big Foote Music.
Kari Steinert, composer; Ray Foote, executive producer.