CLIENT
Toyota Motor Sales, U.S.A./Lexus.
PRODUCTION CO.
Villains, bicoastal.
Phil Joanou, director; Jeff Cronenweth, DP; Richard Goldstein, executive producer; Laurie Boccaccio, producer. Shot on location in Humboldt County, Calif.
AGENCY
Team One Advertising,
El Segundo, Calif.
Chris Graves, creative director; James Dalthorp, art director; Jon Pearce, copywriter; Jack Epsteen, executive producer/producer.
EDITORIAL
FilmCore, Santa Monica.
Paul Norling, editor; Therese Hunsberger, executive producer.
POST/VISUAL EFFECTS
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist; Missy Papageorge, producer.
A52, Los Angeles.
Rick Hassen, managing director; Darcy Leslie Parsons, executive producer; Scott Boyajan, producer; Ben Looram and Marty Taylor, Flame artists; Patrick Murphy, Inferno artist/online editor.
AUDIO POST
POP Sound, Santa Monica.
Mitch Dorf, mixer.
SOUND DESIGN
FilmCore.
Paul Norling, sound designer.
THE SPOT
"15 Degrees" showcases Lexus’ specially designed headlights. The :30 opens on a man driving his Lexus down a dark road. As the headlights—which rotate 15 degrees for better visibility—are shown, the voiceover states that the lights "reveal what’s around the bend before you get to the bend," as a deer and fawn suddenly appear and make their way across the the road.
Spot broke March 1.