CLIENT
Anheuser-Busch/Budweiser.
PRODUCTION CO.
Food Chain Films, Portland, Ore.
Andrews Jenkins, director; Joe Meade, DP; David Allen Cress, executive producer; Rian Moore, producer. Shot on location in Palmdale, Lancaster and Camarillo, Calif.
AGENCY
DDB Chicago.
Craig Feigen, VP/creative director/copywriter; Adam Glickman, VP/creative director/art director; Greg Popp, VP/group executive producer.
EDITORIAL
DownStream digital, Portland.
Chris Jones, editor.
POST/VISUAL EFFECTS
DownStream digital.
Rex Carter, online editor/visual effects artist; Jim Barrett, colorist; Shawn Gerspach, producer.
AUDIO POST
Another Country, Chicago.
John Binder, mixer; Lesley Fogle, assistant mixer; Michelle Hofbauer, producer.
MUSIC/SOUND DESIGN
Soundelux Design Music Group, Hollywood.
Mikael Sandgren, composer; Tom Ozanich, sound designer; Darlene Gorzela, executive producer; Shari Christensen, senior producer.
THE SPOT
"Goodbye" (:30) opens on NASCAR driver Dale Earnhardt Jr. giving a farewell kiss to a beautiful woman, who’s about to board a charter jet. Earnhardt returns to his car as the plane takes off, only to discover that the woman left one of her lipsticks on the passenger seat of his vehicle. He kicks his sportscar into high gear, and races toward Los Angeles, arriving on the runway just in time to see the woman disembark from the plane. "I think you forgot something," Earnhardt says to his love interest, brandishing the lipstick. She replies, "That’s not mine." The ad concludes with the Bud logo and the tag, "True."
Spot broke. Feb. 1.