CLIENT
General Motors Corporation/Cadillac.
PRODUCTION CO.
Anonymous Content, bicoastal.
Nic Mathieu, director; Neil Shapiro, DP; Andy Traines and Dave Morrison, executive producers; Aris McGarry, producer. Shot at Quixote Studios, West Hollywood, and on location in Lucerne, Calif.
AGENCY
chemistri, Troy, Mich.
Gary Topolewski, executive creative director/copywriter; John Van Osdol, head of production; Jack Nelson, producer.
EDITORIAL
Rock Paper Scissors, Los Angeles.
Ben Longland and Nic Mathieu, editors; Olaf Garcia, assistant editor; Linda Carlson, executive producer; Tatiana Vasquez, producer.
POST/VISUAL EFFECTS
A52, Los Angeles.
Rick Hassen, managing director; Darcy Leslie Parsons, executive producer; Scott Boyajan, producer; Simon Brewster and Patrick Murphy, on-set visual effects supervisors/Inferno artists; Westley Sarokin, on-set visual effects supervisor/3-D animator; Marguerite Cargill, Flame artist; Scott Johnson, online editor; Denis Gauthier, Craig Halperin and Jeff Willette, 3-D animators.
Company 3, Santa Monica.
Dave Hussey, colorist; Denise Brown, producer.
AUDIO POST
Gold Sound, Southfield, Mich.
Grant Castleberry, mixer.
MUSIC/SOUND DESIGN
Machine Head, Venice, Calif.
Junkie XL, composer; Stephen Dewey, sound designer; Vicki Ordeshook, producer.
THE SPOT
"Turbulence" (:60/:30) shows four Cadillac vehicles—the CTS-V, Escalade, SRX and XLR—racing toward the same desert intersection with the air as a water effect around each car.
Spot broke Feb. 1.