Based in Paris, the French-government owned AREVA Group, the largest nuclear energy company in the world with 75,000 employees in more than 100 countries, provides its clients with technological solutions for nuclear energy production and electricity transmission and distribution. The company is made up of a nuclear power division, which includes fuel cycle unit COGEMA and leading power plant builder Framatome ANP, and a connectors division, which consists of Framatome Connectors International, a leading manufacturer of electrical connectors.
Are you lost yet? If so, imagine being charged with the task of explaining the complexities of AREVA’s operations to a worldwide audience in a commercial. The creative team at Euro RSCG C&O, Paris, had to worry about whether a) they could actually do this in under :60, and if b) they could relate this technical information to laypeople without boring them.
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CLIENT
AREVA Group.
PRODUCTION CO.
Addict, Paris.
H5, director; Stephane Kooshmanian, executive producer; Charlotte Camille, line producer.
AGENCY
Euro RSCG C&O, Paris.
Olivier Moulierac and Jerome Galina, creative directors; Marie Tapie,
copywriter; Catherine Labro, art director; Annie Moizan, producer.
EDITORIAL
Machine Molle, Paris.
Jean Francois, editor.
POST
Mikros Image, Paris.
Guillaume Pondard, Flame artist.
VISUAL EFFECTS
Machine Molle.
Vincent Dupuis, CGI producer/coordinator.
AUDIO POST
O’ the Bahamas, Levallois-Perret, France.
Philippe Tutin, mixer/engineer.
