A series of men literally melt at the sight of Catherine Zeta-Jones in a gorgeous new :60 for the Elizabeth Arden Provocative Woman fragrance line conceptualized by Goodby, Silverstein & Partners (GS&P), San Francisco, and directed by Michael Haussman of Person Films, Culver City, Calif., a satellite of bicoastal/international HSI Productions, with visual effects produced by Method, Santa Monica.
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CLIENT
Elizabeth Arden Provocative Woman.
PRODUCTION CO.
Person Films, Culver City, Calif.
Michael Haussman, director; Max Malkin, DP; Kerstin Emhoff, executive producer; Suzanne Hargrove, producer. Shot on location in Rome.
M&R Production Service, Rome.
Michele Virgilio, producer.
AGENCY
Goodby, Silverstein & Partners, San Francisco.
Jeff Goodby, creative director; Margaret Johnson, associate creative director/art director; Julie Rath, copywriter; Cindy Epps, producer.
EDITORIAL
Spot Welders, Venice, Calif.
Robert Duffy, editor; Song Cho, assistant editor; David Glean, executive producer; Mike Goble, producer.
POST/VISUAL EFFECTS
Method, Santa Monica.
Chris Staves, visual effects artist/visual effects shoot supervisor/online editor; Laurent Ledru, 3-D designer/visual effects shoot supervisor; James LeBlock and Ivan DeWolf, 3-D artists; Brandon Sanders, visual effects junior artist; Katrina Salicrup, apprentice artist; Ryan Green, production manager; Neysa Horsburgh, executive producer.
Motion Theory, Venice, Calif.
Mathew Cullen, creative director; Jesus de Francisco, art director; Irene Park and Earl Burnley Jr., designers; Brad Watanabe, editor; Javier Jimenez, executive producer.
Bobine Video, Santa Monica.
Jais, colorist; Julie Airale, producer.
AUDIO POST
Lime, Santa Monica.
Loren Silber, mixer; Sam Casas, assistant mixer.
MUSIC
Elias Arts, bicoastal.
Christopher Kemp, composer; Ann Haugen, producer.