CLIENT
Intel Corporation.
PRODUCTION CO.
Believe Media, Los Angeles.
Erick Ifergan, director; Toby Irwin, DP; Liz Silver, Luke Thornton and Gerard Cantor, executive producers; Line Postmyr, producer; Betsy Kelly, head of production. Shot on location in Los Angeles.
AGENCY
Euro RSCG Worldwide, New York.
Kevin Roddy, executive creative director; Mark Sitley, executive creative director, broadcast; Marcus Kemp and Ken Segall, creative directors; Michael Rylander, art director; Tom Witt, copywriter; Joe Guyt, executive producer; Dave Evans, producer.
EDITORIAL
Cosmo Street Editorial, Santa Monica.
Katz, editor; Tommy Immer, assistant editor; Yvette Cobarrubias, executive producer; Tania Thiele, post producer.
POST
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist; Missy Papageorge, producer.
VISUAL EFFECTS
Edward French Inc., Chatsworth, Calif.
Edward French, prosthetic makeup; Erik Schafer, prosthetic makeup assistant; Stella, hair and makeup; Elizabeth Mbousia, hair and makeup assistant.
Digital Domain, Venice, Calif.
Gabby Evans, visual effects executive producer; Mark Kurtz, visual effects producer; Brad Parker, visual effects supervisor; Dave Stern, visual effects artist.
The Wilderness, New York.
Juliet Rios and Gabe Imlay, graphic designers.
AUDIO POST
POP Sound, Santa Monica.
Zac Fisher, mixer.
MUSIC
Amber Music, London.
Mike Hewer, composer/arranger.
THE SPOT
In "Faces" (:30), the camera pans down a school hallway revealing several historical figures—Gandhi, Beethoven, Da Vinci, Shakespeare and Earhart—mingling with teens. A title card reads, "Who will your child become?" Finally, Einstein turns to the camera as a voiceover concludes, "Bring home a PC with Intel technology inside and see how your child grows."
Spot broke in April.
