CLIENT
General Motors Corp./Chevrolet Malibu Maxx.
PRODUCTION CO.
Plum Productions, Santa Monica.
Jan De Bont, director; Ottar Gudnason, DP; Chuck Sloan and Thom Tyson, executive producers; Ben Dossett, producer; Todd Meinheit, production supervisor. Shot on location in Los Angeles and Oakland, Calif.
AGENCY
Campbell-Ewald, Warren, Mich.
Bill Ludwig, vice chairman/chief creative officer; Bob Solano, executive VP/director of broadcast services; Mary Ellen Krawczyk, senior VP/senior producer; Joe Puhy, executive VP/executive creative director; Gary Gottschalk, senior art director; Dave Michalak, VP/copy supervisor.
EDITORIAL
Inside/Out, Santa Monica.
Stuart Waks, editor; Doug Scott, assistant editor; Esther Gonzalez, executive producer; Patty Stokfisz, producer.
POST/VISUAL EFFECTS
Company 3, Santa Monica.
Mike Pethel, colorist; Denise Brown, producer.
Asylum Visual Effects, Santa Monica.
Steve Muagnman, online editor; David Hofflich, executive producer; Whitney Luxton, producer; Perri Pecora, lead compositor; Claas Henke, Andy Barrios, Mark Renton, Glen Bennett and Mike Porterfield, compositors; Shannon Burkley and Peter Pace, matte painters; Ellisa Bello and Brandon Criswell, rotoscope; John Fragomeni, post supervisor.
AUDIO POST
RavensWorks, Venice, Calif.
Eric Ryan, mixer.
MUSIC
stimmüng, Santa Monica.
Cyrus Melchor, composer; Kelly Fuller, producer.
THE SPOT
"Drawbridge" shows a Chevy Malibu Maxx being chased through a shipyard, in the style of a Hollywood action feature film. The Maxx is confronted with a drawbridge, which the vehicle attempts to jump. The automobile lands on the edge of the other side of the bridge, hanging perilously halfway off. The two passengers adjust the sliding rear seats and successfully get the Maxx over the rest of the drawbridge. The commercial then cuts to the inside of another Malibu Maxx, where it is revealed that the action was really a film being watched by the passengers of the other Maxx. Realizing that they too are approaching a drawbridge, the car’s passengers adjust their rear seats. The :60 (with a :30 lift) ends with the tag line, "An American revolution."
Spot broke April 3.
