CLIENT
AT&T Wireless/GSM America.
PRODUCTION CO.
Tool of North America, Santa Monica.
Sean Ehringer, director; Adam Kimmel, DP; Jennifer Siegel, executive producer; Denise Rocchietti, producer. Shot on location in Long Beach, Calif.
AGENCY
Ogilvy & Mather, New York.
Don Mulkey and Don Kurn, creative directors; Melinda Kanipe, art director; George Feinn and Michael Fetsko, copywriters; Patti McConnell, executive producer; Melissa Mapes, producer.
EDITORIAL
Consulate, New York.
Ana Esterov, editor; Michael Arginsky, assistant editor; Amy Saunders, executive producer; Charlyn Derrick, producer.
POST/VISUAL EFFECTS
Company 3, New York.
Eli Friedman, colorist.
Charlex, New York.
John Zawisha, online editor; Tony Robins, visual effects artist/compositor; Jen Dewey, producer.
AUDIO POST
audioEngine, New York.
Carl Mandelbaum, mixer.
MUSIC/SOUND DESIGN
Music for Picture, New York.
Jeremy Adelman, composer/arranger/sound designer; Sammy Rubin, sound designer; Ben Davis, producer.
THE SPOT
"Coffee Shop" asks the question, "How many bars do you have?" The :30 shows people in a java café with bar charges floating above their heads, indicating the strength of their cellular phone signal. One man who only has one bar borrows a woman’s phone because she has all her bars, thanks to AT&T Wireless’ GSM America plan.
Spot broke in May.