Ezra Burke, former in-house West Coast rep for bicoastal Cohn+Company, has been named head of sales & marketing for bicoastal Notorious Pictures. The Santa Monica-based Burke will additionally handle West Coast commercial sales for both Notorious and its recently launched design arm….Bicoastal companies Giraldi Suarez Productions (GSP) and Playroom have hired Roxanne Artesona and Jeff Bowman of Roxanne and Co., New York, for representation on the East Coast. In-house sales rep Wil LaFayette will handle the West Coast for GSP and Playroom….Bicoastal Villains has signed Sean Sullivan of Sullivan Creative Management, Chicago, for Midwest representation….Delores Hively and Dawn Schiffman of Buzz Management, New York, are handling East Coast representation for Santa Monica-headquartered Plum Productions and PS 260, New York….Santa Monica-based production house Thomas Winter Cooke has secured representation in Canada via Imported Artists Film Company, Toronto….Jared Shapiro of Moustache, New York, is handling East Coast representation for bicoastal CreoCollective….San Francisco-based Pond Radio Entertainment has signed Boss Talent, Venice, Calif., for West Coast representation….DP Aaron Phillips has completed photography for the documentary Surf Rasta and is now available for commercials via Sherry Rousso Associates, New York….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More