CLIENT
Volvo Cars of North America/
Volvo S40.
PRODUCTION CO.
@radical.media, bicoastal/
international.
Dave Meyers, director; Tommy Wildner, DP; Frank Scherma and Frank Stiefel, executive producers; Joseph Sassone, producer. Shot on location in Barcelona.
A Company, Malaga, Spain.
Robert Seaquist, producer.
AGENCY
Euro RSCG Worldwide, New York.
Kevin Roddy, creative director; Ernest Lupinacci, copywriter/art director; Mark Sitley, executive creative director of broadcast production; Cathy Pitegoff, producer.
EDITORIAL
Cosmo Street Editorial,
Santa Monica.
Chris Davis, editor; Carolina Wallace, producer.
POST
Radium, San Francisco and
Santa Monica.
Jonathan Keeton, online editor.
Bobine Video, Santa Monica.
Jais, colorist; Julie Airali, producer.
VISUAL EFFECTS
Radium.
Jonathan Keeton, creative director/compositor; Andy McKenna and Ali Laventhol, compositors; Melinda Tidwell and Tom Briggs, CG artists; Matthew McManus, executive producer; Hillary Wright, producer.
AUDIO POST
Lime, Santa Monica.
Loren Silber, mixer; Bruce Horowitz, producer.
SOUND DESIGN
Ted Kaplan, Santa Monica.
Ted Kaplan, sound designer.
THE SPOT
"Music Video" (:30) opens on a red Volvo S40 as it drives slowly through a darkened neighborhood. MTV-style graphics introducing the music appear on screen in the lower right-hand corner, as the track "This Way" from Dilated Peoples featuring Kanye West is heard. As the driver turns up the volume to his surround sound system, beautiful women begin to fall from the sky, with one landing on the hood of the S40. "When you start showing up in music videos, don’t let the style of flavor mess with your mind," says the voiceover, as large diamonds begin to rain down along with the females. One of the oversized gems falls onto the hood of the car, lifting it off its back tires momentarily. "Still built like a Volvo," concludes the voiceover. "Introducing the all-new Volvo S40. Cool."
Spot broke in March.
