A man walks through a busy city crosswalk—vehicular traffic is all about. He is dragging with him an apparatus that paints a red line along the path he traverses.
We then see a woman with the same manual machine making her way through a street, walking alongside a moving car.
The camera then shows us another man, who’s drawing the red line across the green pastures of a countryside setting.
Next, a woman waits for a vehicle to speed by and then rushes across a highway, laying down her continuous red line.
We’re then shown yet another man, who’s now walking across desolate railroad tracks—leaving the red line behind him.
Meanwhile, a woman is trudging through a playground full of children, leaving an indelible red mark in the sand.
Finally, two of these line-painting people meet in the middle of a street, as if to close up the red line they’ve been drawing along a circuitous route. The camera pulls back and up to reveal an aerial view—the people have drawn a huge circle around a vast area spanning cities and suburbs. This encircled territory is then seen in the form of a map spanning numerous counties.
A voiceover explains, "Should there be an incident at any point, anyone in this circle could be severely injured or killed. Are you in this circle?
The epicenter of this circle of life—and potential death—is the Indian Point Nuclear Power Plant, located in Westchester County, N.Y., adjacent to the Hudson River. Some experts have described the facility as a weapon of mass destruction in that a terrorist attack—or a meltdown—there could release radiation capable of rendering much of the Hudson River Valley, including New York City, uninhabitable for hundreds of years to come. Some 20 million people live within a 50-mile radius of Indian Point’s nuclear reactors.
The spot ends with a Web site address, CloseIndian Point.org.
Titled "Red Line," the spot was directed by Nathy Aviram, a senior producer at TBWA/ Chiat/Day, New York, with the production being run through bicoastal Go Film. Jonathan Weinstein executive produced for Go, with Martha English serving as line producer. Sam Levy was the DP.
The TBWA/Chiat/Day creative team consisted of worldwide creative director John Hunt and creative directors/copywriters/art directors John Patroulis and Scott Kaplan.
Editor was Rob Watzke of Red Car, Santa Monica. Colorist was Tim Masick of Company 3, New York. Audio mixer was Cory Melious of Sound Lounge, New York.
Composer was Jeff Elmassian of Los Angeles-headquartered Endless Noise. Sound designer was Marshall Grupp of Marshall Grupp Sound Design & Music, New York.
The visual effects team of artists consisted of Philana Dias, Jeet Tailor, Joanne Ungar and Tracy Savage of Charlex, New York.
Craig Allen, Traci Magnus, Emily Van Nierop, Lynn Datz, Lisa Rainwater, Beth Weinstein, Andrea Aviram, Maggie Barbieri, Karen Thornton and Denise Weale were the principal actors in this spot.
SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or e-mailed.
