In the new :30 "Pac-Man," Goodby, Silverstein & Partners, San Francisco, replaces the traditional yellow video game character with a red Saturn VUE. In the style of the old-school Namco game, director Rupert Sanders of Omaha Pictures, Santa Monica, illustrates how you can pick up all kinds of things and pack them into the Saturn SUV as easily as Pac-Man gobbles up white dots.
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CLIENT
General Motors Corporation/Saturn VUE.
PRODUCTION CO.
Omaha Pictures, Santa Monica.
Rupert Sanders, director; Carl Nilsson, DP; Diane McArter, managing director; Eric Stern, executive producer; Chris Nelson, producer; Marco DiMaccio, production designer. Shot on location in Los Angeles.
AGENCY
Goodby, Silverstein & Partners, San Francisco.
Jamie Barrett, creative director; Mark Wenneker, associate creative director; Stephen Goldblatt, senior art director; Chris Ford, senior copywriter; James Horner, producer; Todd Porter, assistant producer.
EDITORIAL
The Whitehouse, Santa Monica.
Neil Smith, editor; Joanna Manning, assistant editor.
POST/VISUAL EFFECTS
Ring of Fire Advanced Media, West Hollywood.
Jerry Spivack, creative director/set supervisor; Paul Geiger, Todd Hemsley, John Ciampa, Alicia Aguilera and Thomas Downs, Inferno artists; Brian Schneider, online editor/Henry artist; Tina Eastlake, Henry artist; John Myers, executive producer; Zenta Kronitis, producer.
The Syndicate, Santa Monica.
Beau Leon, colorist.
AUDIO POST
Play, Santa Monica.
John Bolen, mixer; Matt Downs and Chris Hildrew, assistant mixers; Pamela Doyle, executive producer.
MUSIC/SOUND DESIGN
stimm?ng, Santa Monica.
Jason Johnson, composer; Michael Anastasi, sound designer; Kelly Fuller, producer.