A :90 Nike spot titled "Magnet" takes viewers on an exhilarating journey with cyclist Lance Armstrong as he embarks on a high-speed training ride during which the magnetic athlete attracts followers, ranging from a herd of buffalo to a flock of geese and fellow cyclists.
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CLIENT
Nike.
PRODUCTION CO.
RSA USA, bicoastal.
Jake Scott, director; Max Malkin, DP; Fran McGivern, executive producer; Michele Abbott, producer. Shot on location in Northern California, San Francisco, the Arizona desert and Austin, Texas.
AGENCY
Wieden+Kennedy, Portland, Ore.
Mike Byrne and Hal Curtis, creative directors; James Selman, art director; Vic Palumbo, producer.
EDITORIAL
Rock Paper Scissors, Los Angeles.
Angus Wall, editor; Dave Anderson, assistant editor; Dave Sellars, producer.
POST/VISUAL EFFECTS
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist; Missy Papageorge, producer.
A52, Los Angeles.
Mark Tobin, executive producer; Scott Boyajan, producer/on-set visual effects supervisor; Westley Sarokin, on-set visual effects supervisor/2-D animator; Patrick Murphy, visual effects supervisor/lead Inferno artist; Denis Gauthier, 3-D supervisor/3-D animator; Jeff Willette and Craig Halperin, 3-D animators; Ben Looram, Inferno artist/online editor.
AUDIO POST
Eleven, Santa Monica.
Jeff Payne, mixer.
MUSIC
Elias Arts, bicoastal.
Dave Wittman and Jimmy Haun, composers; David Gold, creative director; Dayna Turcotte, head of production.
SOUND DESIGN
740 Sound Design/Danetracks, Santa Monica.
Dane Davis, creative director/sound designer; Eddie Kim, sound designer; Scott Ganary, producer.