"For all of the things we disagree about on this planet, the one thing we all seem to agree on or understand or participate in is sport," according to Jon Flannery, creative director/copywriter at Element 79 Partners, Chicago. With that observation in mind, Flannery and creative director/art director Doug Behm created "One World," a :45 for Gatorade depicting athletes worldwide participating in a variety of sports ranging from baseball to cricket, Australian no-rules football to street soccer. The spot is not intended to tie in with the upcoming Summer Games, but "One World" in many ways captures the spirit of what the Olympics are about, Flannery mused.
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CLIENT
Gatorade.
PRODUCTION CO.
a.proteii, Santa Monica.
Iain Mackenzie, director/DP; Jonathon Ker, executive producer; Jonathan Murphy, line producer. Shot on location in Alice Springs, Australia; Shanghai and Long Wei, China; Santo Domingo, Dominican Republic; Rio de Janeiro and Salvador, Brazil; and Bridgetown, Barbados.
AGENCY
Element 79 Partners, Chicago.
Dennis Ryan, chief creative officer; Joe Burke and Danny Schuman, group creative directors; Jon Flannery, creative director/copywriter; Doug Behm and Geoff Edwards, creative directors/art directors; Rob Jaeger, executive
producer.
STOCK FOOTAGE
NFL Films, Mt. Laurel, N.J.
NBA Entertainment, Secaucus, N.J.
Major League Baseball, New York.
National Geographic Television & Film, Washington, D.C.
Corbis Motion, bicoastal.
Collegiate Images, Fort Lauderdale, Fla.
EDITORIAL
Rock Paper Scissors, Los Angeles.
Adam Pertofsky, Angus Wall and JD Smyth, editors; Naomi Spiro, assistant editor; Kelly Zamarin-Garcia and Saima Awan, producers.
POST/VISUAL EFFECTS
Radium, San Francisco and Santa Monica.
Matthew McManus, executive producer; Lori Joseph, producer; Scott Rader, online editor/effects supervisor/lead artist; Kirk Cadrette, CG supervisor; Danielle Ciccarelli, Julie Jang and Jackie Cooper, roto artists.
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist; Missy Papageorge, producer.
AUDIO POST
Chicago Recording Company.
Dave Gerbosi, mixer.
MUSIC
Elias Arts, bicoastal.
Jimmy Haun, composer; David Gold, creative director; Ann Haugen, producer.