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    Deutsch NY Pumps Blood For St. Joseph

    By SHOOT StaffUpdated:No Comments1391 Views
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    CLIENT

    McNeil Consumer & Specialty Pharmaceuticals/St. Joseph.

    PRODUCTION CO.

    Hornet Inc., New York.

    Lifelong Friendship Society, director; Michael Feder, executive producer; Greg Bedard, producer; Anita Chao, assistant editor.

    AGENCY

    Deutsch, New York.

    Kathy Delaney, managing partner/executive creative director; Michael DePirro, senior VP/group creative director/art director; Lisa Garrone, senior VP/group creative director/copywriter; Nathan Hunt, senior copywriter; Juli Cola, senior art director; Jim Frame, executive VP/director of broadcast production; Susan Olson, producer.

    AUDIO POST

    Sound Lounge, New York.

    Glen Landrum, mixer.

    THE SPOT

    Two commercials show a St. Joseph aspirin bouncing on top of onscreen type, which is comprised of words from "Pump Your Blood," a song from the Happy Days episode "Potsie Quits School" in which Potsie (Anson Williams) uses music to study for an exam ("The right atrium’s where the process begins, where the C02 blood enters the heart. Through the tricuspid valve to the right ventricle…"). "Pump/Verse 1" (:30) features the complete tune, while the :15 lift "Pump" focuses on only that word and finally "pump your blood." The spots end with the tagline, "America’s original. For the heart."

    Spot broke in June.

    Category:ScreenWork



    Conan O’Brien To Receive The Mark Twain Prize For Life Achievement In Comedy

    Thursday, January 16, 2025

    Comedian and host Conan O'Brien was named the newest recipient of the Mark Twain Prize for lifetime achievement in comedy on Thursday.

    O'Brien, 61, has carved out an improbable decadeslong career arc, moving from goofy television interloper to comedic elder statesman. Along the way, he survived one of the most public failures in the history of television on "The Tonight Show" — only to launch a successful, and sustained, next act.

    His travel series "Conan O'Brien Must Go" sparked popular and critical acclaim, with a second season coming. In March, O'Brien will host the Academy Awards three weeks before his own Mark Twain ceremony in Washington.

    Deborah Rutter, president of the John F. Kennedy Center for the Performing Arts, in a statement called O'Brien "a master of invention and reinvention, consistently pushing the envelope in search of new comedic heights."

    O'Brien offered his own tongue-in-cheek assessment, saying in the Kennedy Center statement that he would be "the first winner of the Mark Twain Prize recognized not for humor, but for my work as a riverboat pilot." He will be honored on March 23 in a special ceremony in which he will receive a bronze bust of Twain, the iconic American writer and satirist whose real name was Samuel Clemens.

    Mark Twain recipients are honored with a night of testimonials and video tributes, often featuring previous award winners. The ceremony will stream on Netflix at a later date yet to be announced.

    O'Brien leaped into the spotlight from near-total obscurity in 1993, when he was chosen to replace the legendary David Letterman as host of "Late Night" despite no significant on-camera experience. The former Harvard Lampoon editor had spent the previous years as a writer for "Saturday... Read More

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