CLIENT
General Motors Corp./Chevrolet Equinox.
PRODUCTION CO.
Believe Media, Los Angeles.
Brian Aldrich, director; Guillermo Navarro, DP, "Car Cover Itch"; Joaquin Baca-Asay, DP, "Test Drive," "Doors" and "Stickies"; Yuli Steiger, DP (additional scenes for "Car Cover Itch" and "Stickies"); Luke Thornton and Liz Silver, executive producers; Betsy Kelley, head of production; Tim Kerrison, producer; Kevin Edge, production supervisor. Shot on location in Los Angeles.
AGENCY
Campbell-Ewald Advertising, Warren, Mich.
Bill Ludwig, vice chairman/chief creative officer; Bob Solano, executive VP/director of broadcast services; Joe Puhy, executive VP/executive creative director; Jon Stewart, senior VP/creative director; Doug Blanchard, associate creative director; Craig Mungons, senior VP/executive producer; Laura McGowan, producer; Patrick McHugh and Dave Michalak, copy supervisors; Gary Gottschalk, senior art director; Corey Seaton, copywriter; Marge Bornais, VP/art supervisor.
EDITORIAL
FilmCore, Santa Monica.
Gordon Carey, editor; Wesley Lipman, assistant editor; Therese Hunsberger, executive producer; Christie Price, producer.
POST
Bobine Video, Santa Monica.
Jais, colorist.
VISUAL EFFECTS
R!OT, Santa Monica.
Claus Hansen, lead compositor; Kiki Chansamone, Les Umberger, Jason Frank and Verdi Sevenhuysen, compositors; Matt Russell and Sean Wilson, junior compositors; Lesley Robson-Foster, visual effects supervisor; D. Todd Davidovich, visual effects executive producer.
AUDIO POST
RavensWork, Venice, Calif.
Eric Ryan, mixer.
SOUND DESIGN
Machine Head, Venice.
Stephen Dewey, sound designer; Vicki Ordeshook, producer, "Car Cover Itch."
THE SPOTS
Four spots showcase the new sport utility vehicle, the Chevy Equinox. In the teaser spot, "Car Cover Itch" (:15), the camera pans along a street to find an Equinox parked at the curb, with a sheet covering the top of the vehicle. Recalling the famous scene from The Seven Year Itch starring Marilyn Monroe, air blows up from a grate below the car, causing the cover to flutter upward, revealing a choice piece of sheet metal. Three subsequent :30s follow a couple as they buy an Equinox, with each spot highlighting a different aspect of the vehicle. In "Test Drive," the couple becomes amorous in the backseat, as a car salesman sitting up front grows impatient. In "Stickies," a man finds a series of notes that have been placed in the car. Initially he thinks his wife is proposing a romantic interlude, since the notes instruct him to fold down the back seat, but he’s ultimately disappointed when he finds his wife’s nightgown and a note telling him to "Go to the cleaners." And in "Doors," the couple drives along a suburban street, causing their neighbors’ garage doors to spring open. "Introducing the Chevy Equinox," says the voiceover. "Every garage will want one."
Spots broke in May.
