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    TBWA/Chiat/Day Gets Carried Away By Adidas Shoes

    By SHOOT StaffUpdated:No Comments1427 Views

    By Emily Vines

    --

    In a new installment of the "Impossible is Nothing" campaign for adidas, Minnesota Timberwolves forward and 2003-’04 National Basketball Association (NBA) MVP Kevin Garnett carries countless people on his back during his walk across town—literally. Directed by Noam Murro of Biscuit Filmworks, Los Angeles, and set to the tune of Etta James’ live recording of "He’s Got the Whole World in His Hands," the :60 "Carry" (with :30 and :15 versions), also features "The Garnett," a basketball shoe named after the MVP.

    The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or e-mailed.

    SHOOTOnline subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.

    CLIENT

    adidas.

    PRODUCTION CO.

    Biscuit Filmworks, Los Angeles.

    Noam Murro, director; Barry Peterson, DP; Shawn Lacy Tessaro,

    executive producer; Jay Veal,

    producer; John Reinhart, production designer. Shot on location in downtown Los Angeles, and at Universal Studios, Universal City, Calif., and Sony Studios, Culver City, Calif.

    AGENCY

    TBWA/Chiat/Day, San Francisco.

    Lee Clow, worldwide creative

    director, Chuck McBride, executive creative director; Geoff Edwards, creative director/art director; Scott Duchon, creative director/

    copywriter; Jennifer Golub, executive producer, Jennifer Suttlemyre,

    postproduction supervisor.

    EDITORIAL

    Bikini Edit, New York.

    Avi Oron, editor; Lisa Houck,

    assistant editor; Gina Pagano,

    executive producer.

    POST

    Company 3, Santa Monica.

    Stefan Sonnenfeld and Steve Rodriguez, colorists; Denise Brown and Missy Papageorge, executive producers.

    VISUAL EFFECTS

    Method, Santa Monica.

    Alex Frisch, lead visual effects

    supervisor/shoot supervisor; Gil Baron, lead 3-D technical advisor; Cedric Nicolas, Andrew Eksner, Alex Kolasinski, Brandon Sanders and Todd Hemsley, visual effects artists; Andrew Bell and Jame LeBloch, 3-D technical supervisors; Katrina Salicrup, junior visual effects artist; Neysa Horsburgh, executive

    producer; Sue Troyan, producer.

    AUDIO POST

    Lime, Santa Monica.

    Loren Silber, mixer; Sam Casas,

    assistant mixer; Bruce Horwitz, executive producer.

    Category:Top Spot of the Week



    Michelle Satter To Be Honored At Sundance Film Festival Gala

    Monday, November 25, 2024

    The nonprofit Sundance Institute today announced details for the 2025 Sundance Film Festival’s gala fundraiser, Celebrating Sundance Institute, which will take place on Friday, January 24, 2025 at the Grand Hyatt Deer Valley in Utah. The event will be an evening in celebration of Michelle Satter, founding sr. director of artist programs at Sundance Institute, for her longstanding commitment to nurturing artists and cultivating independent film through the Sundance Labs, where visionary artists convene to develop groundbreaking projects through an in-depth creative process, for the past four decades. The annual Vanguard Awards will be presented during the evening to Sean Wang, writer and director of Dìdi, and Julian Brave NoiseCat and Emily Kassie, co-directors of Sugarcane, who premiered their films at the 2024 Sundance Film Festival.

    The annual gala enables the nonprofit to raise funds to support independent artists year-round through labs, grants, and public programming that nurture artists from all over the world. The 2025 event is made possible with the generous support of Google TV. The Festival will take place from January 23–February 2, 2025, in person in Park City and Salt Lake City, with a selection of titles available online from January 30–February 2, 2025 for audiences across the country to discover bold independent storytelling.

    “For over four decades Michelle has been devoted to truly championing independent storytellers,” said Amanda Kelso, acting CEO of Sundance Institute. “She has encouraged artists to own their voice, learn their craft, become fierce leaders, and develop their resilience in our changing ecosystem. Her life-long commitment to supporting artists, especially in underrepresented... Read More

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