CLIENT
The Coca-Cola Company/
Diet Coke.
PRODUCTION CO.
Partizan, bicoastal/international.
Michel Gondry, director; Ellen Kuras, DP; Sheila Stepanek, executive producer; Julie Fong, producer. "Tingle" shot on location in Los Angeles, and "Bounce in NYC" was shot in New York.
AGENCY
Foote, Cone & Belding, New York.
Chris Becker, creative director; Deborah Sullivan, director of broadcasting/producer; Gary Resch, copywriter; Eric Rindal, art director; Diane Hill, producer.
EDITORIAL
Lost Planet, New York.
Charlie Johnston, editor; Andy Grieve and John Zeitler, assistant editors; Betsy Beale, executive producer; Jean Lane, producer.
POST
Company 3, New York.
Tim Masick, colorist.
VISUAL EFFECTS
Psyop, New York.
Kylie Matulick and Todd Mueller, creative directors/designers; Marco Vukovic, technical director/animator; Todd Akita, technical director; Tony Robins and Eben Mears, Flame artists, "Tingle"; Christopher Staves, Flame artist, "Tingle" and "Bounce in NYC"; Justin Booth-Clibborn, executive producer; Mariya Shikher, producer; Eric Lampi and Kevin Estey, animators, "Tingle" and "Bounce in NYC"; Walter Lubinski, animator, "Tingle"; Adam Burke and Gary Tam, animators, "Bounce"; Joerg Liebold and Florian Witzel, tracking, "Tingle" and "Bounce in NYC"; Christian Bach, tracking, "Bounce in NYC"; Jay Bills, Brian Spector and Chris Halstead, roto/paint artists, "Tingle"; Mike Eder, Joe Vitale and Ray Louis, roto/paint artists, "Tingle" and "Bounce in NYC"; Tara Demarco, roto/paint artist, "Bounce in NYC."
AUDIO POST
Sound Lounge, New York.
Tom Jucarone, mixer.
THE SPOTS
"Bounce in NYC" is set in Queens, N.Y. As actor Adrien Brody heads out for a night in the city, a posse of bubbles playfully bounce to his rhythm. In "Tingle," a bikini-clad Kate Beckinsale is trailed by a swirl of small bubbles that emanate from the can as she walks past bemused poolside onlookers. Both spots feature the tagline, "It’s a Diet Coke thing."
Spots broke in May.
