In the charming :60 "Picture" for the Volkswagen Touareg, out of Arnold Worldwide, Boston, director Malcolm Venville of bicoastal Anonymous Content introduces us to a couple as they meander up a mountain and through majestic redwoods in their Touareg. Richard Buckner’s soothing vocals in "Ariel Ramirez" accompany the scene of the couple gradually ascending the off-road course. With the man driving and the woman cradling a camera in her hands, the Touareg eventually moves out of the lush canopied forest and toward a barren higher altitude with a view of the sun setting over the ocean.
Annie Talbot, Sam Temeles and Barbara Dodd Remsen were the principal actors in this spot. The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or e-mailed.
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CLIENT
Volkswagen of America/ Volkwagen Touareg.
PRODUCTION CO.
Anonymous Content, bicoastal.
Malcolm Venville, director; Joaquin Baca-Asay, DP; Lisa Margulis, executive producer; John Benet, line producer; Happy Massee, production designer. Shot on location near the San Francisco area.
AGENCY
Arnold Worldwide, Boston.
Ron Lawner, chief creative officer; Alan Pafenbach, group creative director; Dave Weist, creative director; Kevin Dailor, art director; Susan Ebling Corbo, copywriter; Amy Favat, producer.
EDITORIAL
Bug Editorial, New York.
Andre Betz, editor.
POST
Company 3, New York.
Tim Masick, colorist; Luana Ayres, producer.
VISUAL EFFECTS
Brickyard VFX Atlantic, Boston.
Dave Waller, lead visual effects artist/compositor; Peter Bullis and Robin Hobart, visual effects artists; Brian Drewes, producer.
AUDIO POST
Soundtrack Recording Studios, Boston.
Mike Secher, mixer.
