By Robert Goldrich
NEW YORK—Though he wasn’t at liberty to publicly disclose their identities, Ken Yagoda, managing partner/director of broadcast production and creative resources at Young & Rubicam (Y&R), New York, confirmed that thus far two star commercial directors have been lined up for the 2005 "Dreams" series of shorts.
This will mark the fourth consecutive year that Sony and Y&R have teamed to present the "Dreams" program, which turns noted spot directors loose to reflect their creative vision in shorts lensed with Sony 24p HD cameras.
Yagoda plans to return to a total of eight directors for the "Dreams" ’05 program. Last year, the lineup grew to 10 directors. Looking to fill the remaining six directorial slots for the next series of shorts, Yagoda said he has begun exploring candidates and welcomes interested helmers to contact him.
The field of "Dreams" directors in ’04 consisted of: David Cornell of bicoastal Headquarters; Elma Garcia of bicoastal/international Morton Jankel Zander (MJZ); Dante Ariola of MJZ; Tim Godsall of Los Angeles-based Biscuit Filmworks; Stacy Wall of bicoastal Epoch Films; Erick Ifergan of bicoastal/international Believe Media; Hype Williams of bicoastal RSA USA; Erich Joiner of bicoastal Tool of North America; Jonathan Darby of bicoastal Original Film; and Matthias Hoene of bicoastal/ international Partizan.
Vellas Joins Anonymous Content Brazil To Develop Content and Advertising Slate
Brazilian director Vellas has joined Anonymous Content Brazil, Anonymous Content’s joint venture with an investment from Creative Artists Agency (CAA). In his new role, Vellas will work closely with the Anonymous Content Brazil team to develop advertising and content projects to bolster their growing content slate.
Vellas continues to be repped by various production companies in different territories, including PRETTYBIRD in the U.S. and U.K. markets.
Barbara Teixeira, CEO and executive producer at Anonymous Content Brazil, said, “Vellas’ arrival reinforces Anonymous’ proposition and the significant movement that the Brazilian operation is making. His creative vision and talent as a director are not limited to advertising, as he has also worked on various content projects. This move is a practical example of our business vision, where great ideas should be executed in their best format, whether it’s a 30-second commercial or a streaming series.”
Renata Dumont, Anonymous Content Brazil’s executive producer, added, “The value proposition of Anonymous Content Brazil is unique because it offers brands and agencies storytelling in any format, whether in advertising or entertainment. It is in the company’s DNA to operate in a structured and complementary way in both scenarios, and its work and awards reinforce this. We see in Vellas exactly the profile of a director with a portfolio and potential for work that shines in both advertising festivals and TV and film awards.”
Vellas said, “I have found at Anonymous not only a place where I will have the freedom to work on projects I truly believe in and identify with, whether in advertising or entertainment, but also the entire structure, international support, and some of... Read More