CLIENT
The Coca-Cola Company/Coca-Cola.
PRODUCTION CO.
Person Films, Culver City, Calif.
Michael Haussman, director; Max Malkin, DP; Kerstin Emhoff, executive producer; Suzanne Hargrove, producer. Shot on location in Oahu, Hawaii.
AGENCY
Berlin Cameron/Red Cell, New York.
Ewen Cameron, chief creative officer; Randy Krallman, art director; Griffin Creech, copywriter; Peter Feldman and Sherri Silver, producers.
EDITORIAL
Lost Planet, New York.
Hank Corwin, editor; Jamie Kirkpatrick, assistant editor; Betsy Beale, executive producer; Jean Lane, producer.
POST/VISUAL EFFECTS
Company 3, New York.
Tim Masick, colorist; Luana Ayres, producer.
Nice Shoes, New York.
Aaron Baxter and John Shea, online editors/Inferno artists.
AUDIO POST
Sound Lounge, New York.
Rob Sayers, mixer.
MUSIC/SOUND DESIGN
Sacred Noise, New York.
Ravi Krishnaswami, composer/sound designer; Michael Montes, owner/creative director; Jeff Rosner, owner/executive producer; Jason Menkes, producer.
THE SPOT
"Surfer Girl" (:30) depicts a teen having to endure a round of jokes from his male friends after a mysterious girl shows him up several times while surfing the waves. The voiceover from the girl explains: "I hadn’t seen him in awhile. I wasn’t sure he’d recognize me. So I jogged his memory—again and again. I’m not sure if he knows my name, but I’m pretty sure I made an impression." The spot ends with the woman approaching the man, grabbing a bottle of Coke and popping the bottle cap open using his belt buckle.
Spot broke in May.
