CLIENT
LifeScan/OneTouch Ultra System.
PRODUCTION CO.
Anonymous Content,
bicoastal.
Riess/Hill, director; Tony Molina, DP; Cassie Hulen, executive producer; Steve Fredriksz, producer. Shot on location in Los Angeles.
AGENCY
Anderson DDB, San Francisco.
Rory Phoenix, creative director/copywriter; Jill Regan, art director; Annie Uzdavinis, producer; Stephen Kay, freelance producer.
EDITORIAL
Red Car, San Francisco.
Peter Sorcher, editor.
POST
Spy Post, San Francisco.
Jimi Simmons, online editor.
R!OT, Santa Monica.
Bob Festa, colorist.
AUDIO POST
One Union Recording Studios,
San Francisco.
Andy Greenberg, engineer.
Groove Addicts, Los Angeles.
Gerhard Joost, mixer.
MUSIC
Groove Addicts.
Bruce Watson, composer; Dain Blair, executive producer.
THE SPOTS
Two :15s—"What Are You Waiting For" and "Just A Little Bit"—feature music legend B.B. King performing a pair of blues tunes that relate to the benefits of the OneTouch Ultra System. An on-screen super after the opening shot of each commercial reads: "B.B. King. Diabetes since 1980."
Spots broke in April.