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    R+H, Deutsch Are Sweet For Sour Patch Kids

    By SHOOT StaffUpdated:No Comments1605 Views
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    CLIENT

    Cadbury Adams/Sour Patch Kids.

    PRODUCTION CO.

    Backyard Productions, Venice, Calif.

    Rob Pritts, director; Christophe Lanzenberg, DP; Blair Stribley and Kris Mathur, executive producers; Carr Donald, producer; Peter Steinzeig, head of production. Shot on location in Pasadena, Calif.

    AGENCY

    Deutsch, New York.

    Kathy Delaney, managing partner/executive creative director; Scott Bassen, senior VP/group creative director/art director; David Rosen, senior VP/group creative director/copywriter; Jim Frame, executive VP/director of broadcast production; Nicole Lundy, senior producer.

    EDITORIAL

    ChicKönKey, New York.

    Jonathan Simon, editor; Tricia Kary, assistant editor; Elyse Hanan, executive producer.

    POST/VISUAL EFFECTS

    Rhythm + Hues Commercials,

    Los Angeles.

    John-Mark Austin, animation director; Amy Hassler, executive producer, animation and visual effects; Deborah Austin, post producer; Joe Lawson, lead digital artist; David Bailey, Mike Fischer, Dennis Greenlaw, Dan Peters, Craig Ricard and Brian Tatosky, digital artists; Joni Jacobson, Flame artist; Michael D’Ambrosio, online editor; Tim DeLone, online assistant; Steve Carter, CG coordinator.

    Nice Shoes, New York.

    Scott Burch, colorist.

    AUDIO POST

    Eleven, Santa Monica.

    Jeff Payne, mixer.

    THE SPOTS

    Two :15s illustrate the tag, "First they’re sour, then they’re sweet." In "Pigtail," a young girl wakes up and finds that one of her pigtails has been cut off. Before she can recover from the shock, she turns to find a gummy little critter standing in her room, holding the ponytail in one hand and a pair of scissors in the other. "Egg Trick" shows a teenage boy answering the door, only to get pummeled by eggs. Again, it’s the gummy character who is the culprit as he stands there and drops the carton of eggs. Each spot ends with the character "hugging" the leg of the person they’ve played a trick on. The commercials end with a shot of the Sour Patch Kids bag, along with type stating, "Sour. Sweet. Gone."

    Spots broke in June.

    Category:ScreenWork



    Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke

    Monday, November 25, 2024

    Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.

    All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.

    Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.

    Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.

    Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”

    The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.

    “Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More

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