CLIENT
Bristol-Myers Squibb Company.
PRODUCTION CO.
Schofield Films, New York.
Stan Schofield, director; Jaime Rosenberg and Joaquin Baca-Asay, DPs; Robert Berman, executive producer; Cathy Cooper, producer. Shot at Raleigh Studios, Hollywood.
AGENCY
Sawyer Miller, New York.
Susan Armstrong, creative director; Tom Yohe, art director; Jennifer Zarrillo, executive producer; Jonathan Stone, copywriter.
EDITORIAL/POST/
VISUAL EFFECTS
earth2mars, New York.
Justin Bolger, offline editor; Matthew Toder, assistant editor; Justin Quagliata, online editor; Eric Robel, visual effects artist/compositor.
Company 3, New York.
Eli Friedman, colorist.
AUDIO POST
audioEngine, New York.
Rex Recker, mixer.
MUSIC
Jeco Music, New York.
Jon Ehrlich and Leigh Roberts, composers.
THE SPOTS
Two :30s—"Serious Diseases" and "Renzo Canetta"—feature Lance Armstrong describing how Bristol-Myers Squibb medicines saved his life and how today the company’s researchers are focused on fighting such diseases as cancer and AIDS.
Spots broke June 19.